Y Tho?

b. 1986, HK.




Anthropologie. BCBG Max Azria. Beyond Yoga. Torrid. TOMS Shoes. Nordstrom. Halston Heritage. DailyLook. Smashbox. MAC. Target. Jafra International. Bare Minerals. Unlimited Health. Samsung. T-Mobile. Activision. Aquafina. Pepsi. Ketel One. Audi. Bentley. Tesla. Kia Motors. YouTube. American Express. Assets Avenue. Matthews Real Estate. Financial Partners Credit Union. Collide.com. WordLogic. Lions Gate. Sony. SXSW. Cannes Film Festival. Rihanna. Usher. Luke Bryan.

publications :

Vogue. Cosmopolitan. Elle. Esquire. Wall Street Journal. Blackbook. MTV News. SELF. InStyle. Swindle Magazine. Fashionisto. Glow Magazine. Nylon. Lonely Planet. Marie Claire. The Makeup Blogger. The Laterals. GQ.

Hello, my name is Samantha. I’m a versatile and creative writer who seamlessly blends an editorial background with marketing and brand strategy. I am an expert at creating clever copy that elevates brand voice and cultivates online presence (go ahead, get with the click). I remain grounded in analytics-driven results for content that effectively grows your business. My work spans across fashion and beauty, real estate and design, technology, celebrities and politicians, even cannabis (I smoke my competition). More than anything, I am passionate about writing and can’t help but stay awake at night thinking up food puns (bananas, I know). Pleasure to meet you.

SERVICES: Brand identity. Marketing campaigns and initiatives. Concepting and execution. Email marketing strategies. Media and press releases. Social media ads. User experience/User interface. Print and digital collateral. Video and radio ad scripts. Digital content coordination. Clever, concise copy. Content: blogs, newsletters, articles, interviews, op-eds, cultural essays, email campaigns, webcopy, banners, catalogues, lookbooks, etc.

INDUSTRY: Fashion, retail and e-commerce. Health and wellness. Beauty. Editorial. Technology. Commercial real estate. Banking. Design. Culture and politics.