b. 1986, HK.




Samsung Mobile                    Audi

TOMS Shoes                           Anthropologie

BCBG Max Azria                    Halston Heritage

Smashbox                               Express

YouTube                                  Torrid

Pepsi                                        Assets Avenue

American Express                Aquafina

Ketel One                                Activision

Fisher Price                           Beyond Yoga


Samantha translates her passion for literature and writing into a remarkable career producing clever, click-worthy content for renowned publications and brands from around the world. With an esteemed graduate degree and unique background, her expertise has allowed her a variety of projects ranging from editorial print, digital content to creative ad campaigns. She is grounded in analytics-driven results that elevate brand voice and online presence. Her range as a writer spans across topics including fashion and beauty, celebrity interviews, brand copy and marketing, predictive technology, UI/UX, real estate trends, cultural op-eds, and much more. As the Editor-in-Chief of an Editorial Agency, Samantha managed a staff of over 25 creatives both internationally and domestically. Her career endeavors have given her the opportunity to interview prominent figures such as Leonardo DiCaprio, Woody Harrelson, Al Gore, George W. Bush, and Nancy Pelosi. Her most recognized work is found in Vogue, Cosmopolitan, Marie Claire France, Esquire, The Wall Street Journal, MTV News, Nylon Japan, and many others.