MASTERCLASSAt MasterClass, I led campaigns that turned “I love them” into “I want to learn from them.” I shaped the copy across scripts, ads, and social, giving each class a compelling reason to enroll. Across more than 30 instructor launches, I kept the MasterClass voice consistent and mentored teams across advertising, editorial, and content strategy.
Open Gordon Ramsey’s Class Guide
Open Hans Zimmer’s Class Guide
Open Mariah Carey’s Class Guide
Open Anna Wintour’s Class Guide
Open Amy Tan’s Class Guide
Open Michael Pollan’s Class Guide
Open RuPaul’s Class Guide
Open Cornel West’s Class Guide
Open Crypto and The Blockchain Class Guide
Open Thomas Keller’s Class Guide
Open John Douglas’ Class Guide
Open Bill Nuy’s Class Guide
Open Martha Stewart’s Class Guide
Open George W. Bush’s Class Guide
Open David Sedaris’ Class Guide
Open Questlove’s Class Guide
Open Judd Apatow’s Class Guide
Open Annie Leibovitz’s Class Guide
Open Kris Jenner’s Class Guide
Open Neil deGrasse Tyson’s Class Guide
Open Alicia Keys’ Class Guide
